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Title:
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INTERACTION IN MEDIA THE WAY TO PROTECT THE REALITY |
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Author(s):
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Ilya Stechkin |
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ISBN:
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978-972-8939-36-6 |
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Editors:
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Gunilla Bradley, Diane Whitehouse and Gurmit Singh |
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Year:
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2011 |
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Edition:
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Single |
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Keywords:
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Journalists roles; Journalist education; Protection of primary reality |
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Type:
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Reflection Paper |
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First Page:
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255 |
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Last Page:
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258 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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In my paper I state the issue of changing roles of a journalist. I account the repertoire of journalists roles and focus upon the ones of Moderator/Facilitator and Mediator as the most important ones now. I declare the necessity for journalism as a profession to change its aims and targets in order to survive in the present-day reality. I provide the background and conditions for webigration (emigration into the secondary reality, the web) in Russia, which mostly is uselessness of social activity in the primary reality. Thus I state the need for specialists who would reconnect the audience to the primary reality. And consequently I speak about the problem of absence of education and proper training to prepare the specialists to work with the audience in the way I mentioned above. |
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